HEADQUARTERS + EXHIBITION DESIGN
CRAM Foundation ("Centro de Recuperación de Animales Marinos") is a Barcelona based entity on a mission to protect the marine environment that carries out various projects in conservation, research, and training, accompanied by actions to raise social awareness of the state of the marine environment and its problems. It has become a benchmark in the field of recovery and clinic of marine fauna thanks to its actions at the national and international levels through cooperation with other entities.  In 2011 the foundation held an awareness campaign for threatened marine biodiversity through a traveling exhibition, that toured four Spanish cities in 2011: Barcelona (Museu Marítim de Barcelona), Seville, Bilbao, and Madrid.

MY ROLE
Space design, graphic design, visual identity.

DESIGN BRIEF 
Wayfinding & signage system for Foundation’s campus and buildings located in El Prat the Llobregat (total area of 18.000 m2), and branded applications: apparel, merchandise products. Graphics for the traveling exhibition, using their pre-existent material: logo and photography. The design needed to be flexible enough to fit the diverse exhibition spatial conditions or the four museums and translated into four languages. 

CREDITS
CRAM Foundation, Filippo Poli, Jordi Chias.

FOUNDATION HEADQUARTERS