Self-care season was an initiative organised hosted by HERMANN'S Berlin to kick start the spring season in 2017, aiming to improve mental and body health, by launching new colorful and nutrient-rich recipes and community event series around the three main topics: cleansing, refueling, and mindfulness.

Create a soothing, fresh, mainly female-targeted visual identity and graphics for seasonal events series and food photo shoots. The visual style had to be flexible enough to allow for diverse partner materials, received by the events teams at different times throughout the season. 


Graphic design, art direction on photo shoots, and image sourcing and video overview.

Photography: HERMANN'S, Sweetsneak,
Claudia Gödke, Scott Webb, Anthony Tran, Jade Stephens, Jan Vu and Curology.

📣It's our #SelfcareSeason! 🌱Start the year with new energy and focus as we offer #content, #events, #workshops, new #dishes, classes like #meditation and #yoga in order to weave self-care into our spring. Take some time out to join us as we set good intentions for the year 😇. UPCOMING EVENTS:👉 SUN, 21 JAN Selfcare Sunday: YOGA Breakfast👉 THURS, 25 JAN The Human Microbiome Dinner

Publiée par HERMANN'S sur Jeudi 18 janvier 2018